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SoLife
Challenge
Solife, a reputable provider of residential and commercial solar panel installations, faced stiff competition in an increasingly crowded renewable energy market. Despite offering high-quality solar solutions and eco-friendly products, they struggled to generate leads and expand their customer base. Their previous marketing efforts, including PPC campaigns, failed to deliver the desired results, leading to stagnant growth and frustration among the team.
Solution
Seeking to revitalise their marketing strategy, Solife partnered with AdWave to harness the power of digital advertising and maximize their online presence. Understanding the unique challenges of the solar industry, we conducted thorough market research to identify key target demographics and consumer pain points. Leveraging this insight, we devised a comprehensive PPC campaign strategy tailored to Solar Solutions' goals, focusing on Google Ads and social media platforms to reach potential customers effectively.
Results
The collaboration between Solife and AdWave yielded fantastic outcomes, driving significant growth and market expansion for the solar panel provider. By optimizing their PPC campaigns and enhancing ad targeting, Solife experienced a 75% increase in qualified leads within the first three months. The ad creatives and strategic messaging resonated with environmentally conscious consumers, resulting in a 60% rise in conversion rates compared to previous marketing efforts.
If you are interested in finding out how AdWave can help grow your business, make sure to get your free ROI forecast.
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